On A Lead is our exclusive, technology driven solution to creating an in-house, direct-response lead program.
We focus on serving customers who are looking for nationwide support. We give you the tools to manage lead flow and distribution for your agents. We offer support for managing large campaigns
spread over noncontiguous geographies.
Our experience working in the older adult market has taught us that running efficient operations and quick turnarounds is just as important as producing field-tested, proven campaigns.
On A Lead, LLC was founded in 2012 by J.J. Kramer. J.J. has worked in the insurance industry since 2001 and excels in generating direct response mail for the final expense insurance industry.
Through On A Lead, he converges the traditional direct mail approach with cloud-based technology. The resulting platform for managing direct mail campaigns ensures that every customer is serviced and mailed within 24 hours from receipt of payment. Using our company’s innovative system, clients see greater accuracy and higher profit margins.
Our company mission is to help clients succeed with direct mail campaigns. We roll up our sleeves and work shoulder to shoulder with you throughout the lifecycle of every lead generation campaign. We also cultivate industry relationships and partner with other industry leaders.
We value professionalism, honesty, and integrity.
We provide consulting and managing services for one or more projects involving direct response marketing campaigns.
We handle inquiries from direct mail, direct response media, print, lists, and internet advertisements.
We also help our clients navigate USPS regulations.
We obtain and distribute offset printing, overprinting static shells with variable data, and variable data printing.
We partner with designers to create print pieces with the highest possible response rate/engagement.
Our founder draws from over 20 years’ experience to maintain our in-house data files and propensity models.
By assigning forms that are approved by you and based on organizational hierarchy and geography, we eliminate the proofing process for converting mail items into digital items.
Demographic audiences are the least expensive and simplest way to set up targeted lists for direct mail campaigns. As you gain experience, you will use your intuition and industry norms. Here are a few of our most common campaign audiences: Name, Age, Estimated Income, Gender, Dwelling Type, Donor, Ethnicity, Net Worth, Known Investable Household Assets
Use our on-demand customer profiles with segmentation to explore who your typical consumers will be. Segmentation shows you age, income, buying preferences, dwelling type, and other basic information.
Where segmentation groups customers using basic information, our propensity-based modeling goes beyond to focus on personality, lifestyle, social status, activities, interests, opinions, and attitudes. It then applies mathematical models and historic data to predict someone’s future action.
Segmentation provides insight; propensity modeling provides foresight. Find out who may be the most likely to make a purchase, accept an offer, sign up for a newsletter, participate in surveys, or request information.
Then give your audience a personalized experience. By targeting the right action to the right audience, you’ll increase your conversion rates and decrease your postage expenses.
We want to make processing your data 100% automated. There should be no need for you to have to hand process each campaign. We eliminate the inefficient and hazardous process of relying on a programmer to convert and scrub your data. We also save you time and money.
The lights out solution for processing direct mail data involves the following steps:
• Order data through UX connected to in-house API
• Fetch data from vendor and append serialized response ID
• Merge data through variable data process to create direct mail images
• Clean and prepare addresses with list hygiene process
• Prepare postal forms and send print-ready PDFs to commercial lettershop
• Print, insert into envelopes, and place in mail trays
• Send to USPS for delivery
• Customer returns form in BRM envelope
• Capture BRM images and load back onto system
• Assign leads electronically to an agent.
We implement custom tools to help organizations better define their market potential and develop marketing strategies.
Our analytic tools also determine market saturation, territory management, and trade route identification. Our campaign lifecycle management tools integrate automation across media formats.
Use our routing tools to target prospective customers in similar geographical areas, saving yourself driving time and making it easy to replicate future orders.
On A Lead’s in-house lead disposition platform collects potential customer data and delivers it to you. Our technology not only conducts text searches, it also captures text from images and handwritten information.
We have third party APIs that provide email and text notifications for new leads.
Add a QR code to direct consumers to your landing page.
The primary response mechanism for most older adults is Business Reply Mail.
Through our accounting system, you can allocate leads based on information provided by larger FMOs and insurance companies. You can also provide co-op marketing credits to users who place lead orders.